La Concepción Market had undergone a process of physical and commercial decadence which led the whole ensemble, in terms of offer, services and infrastructure, to become totally unviable.
The market's merchants, and the Municipal Institute of Markets of the City Council of Barcelona, agreed to a remodelling process which posed an integral reform geared towards reactivating the market as a supply centre.

The project was based on two major axes: COMMERCIAL IMPROVEMENT AND THE RENOVATION OF THE STRUCTURES.

The planning and improvement of the marketing mix made it possible, on the one hand, to eliminate existing smallholdings, and on the other to palliate the traditional lack of certain products, one of the major factors in compounding the loss of the potential of these markets, caused basically by a lack of equilibrium vis-à-vis the offer from outside, the evolution of consumer habits and the evolution of the actual markets. Thus, it was utterly indispensable to bring in new, modern and potent commercial elements, such as a modern supermarket, packaged products, and an establishment selling household appliances.